Nike Galaxy 720 x Dazed Beauty

Nike's newest sneaker edition, the Air Max 720, was given an extraterrestrial treatment by four digital artists at the forefront of their craft. Isamaya Ffrench and Ben Ditto, Dazed Beauty’s Creative Directors, selected talent Darío Alva, Rick Farin, Carlos Saez and Sevi Iko Dømochevsky and Sucuk und Bratwurst, who then reimagined the shoe as never before: worn by otherworldly creatures, cyborgs and alien lifeforms in an alternative galaxy. In line with the Air Max 720’s futuristic look and design technology, we created a project that propelled Nike’s hottest new product beyond the realms of possibility.