Giuditta Dallerba

Content Activation Manager

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About me

 

Experienced Campaign and Project Manager specialised in media planning and buying, branded content production and PR. Visually driven, with a keen interest in photography, fashion, fine arts and design.

Skills

 

  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • French
  • Trend Forecasting and Research
  • Italian
  • Html CSS Basic Knowledge

Work history

Currently

Content Manager

Protein

Jun 2016
  • London, UK
  • Full Time
  • Leading the creation, buying and execution of branded content (advertorials, editorial partnerships, PR etc.) and influencer campaigns. Leading the planning and activation of digital Native and Display campaigns Researching new strategies, new partners and innovative way of communicating with the target audience.

2016

Campaign Manager

Protein

Jun 2015 - Jun 2016
  • London, UK
  • Full Time
  • Media planning and buying PR with publishers and suppliers Project Management Campaign management and optimisation Programmatic advertising

2015

Campaign Executive

Protein

Sep 2014 - Jun 2015
  • Full Time
  • Campaign management Ad operations Trafficking Reporting Appnexus - DFP - Google Analitycs -Sizmek -Integral

2014

Marketing Assistant

Lady Geek

Nov 2013 - Sep 2014
  • Freelance
  • Marketing research Social media analysis Trend analysis Mystery Shopping

2012

Freelance Street Style Photographer

Style.com

Mar 2012 - Dec 2012
  • Freelance

2012

Junior Press Officer

Antonio Marras

Apr 2012 - Nov 2012
  • Internship
  • Event planning Social media management Press releases Sample management PR during press days and events

2012

Assistant Product Manager

Michael Kors

Nov 2011 - May 2012
  • Internship
  • Press Releases Sample management PR during press days and events

Education

2014

Publishing

London College of Communication

Sep 2013 - Sep 2014
  • -Publishing Culture in the digital context -Content Creation and Development -Content Design Production and Delivery -Publishing Management -Future applications for digital content

2013

Fashion Styling

IED European Design Institute

Sep 2012 - Sep 2013
  • Art and fashion Fashion Styling Fashion Show Fashion Advertising Fashion Photography Cool Hunting Photoshop Trends and avantgarde

2012

Media Communication and Advertising

IULM University

Sep 2009 - Oct 2012
  • Journalism Film History Television History Radio, Theatre and Music Political Economy Mass Media New Media e Web Society Contemporary History Comparative Literatures Spanish Business English Creative writing Film Critique and Aesthetic Political Communication Advertising Russian

2009

Classical Studies and French

LICEO Classico G.govone

Sep 2004 - Jul 2009
  • Latin Ancient Greek Classical Literatures French Literature French English Literature Philosophy Art History History Theology Chemistry Biology