Nike Jordan Atelier Paris

Brief: Create an elevated consumer experience for a permanent customisation atelier within the Jordan store in Paris. We began this challenge by putting ourselves in the shoes (pun intended!) of the consumers who are dedicated to the Jordan brand and their own sense of belonging within it. How could we create a journey that informs and inspires them from the moment they enter the store? The outcome was a candy store for true fans to have their new shoes engraved or personalised in their chosen way. Role: Concept, Consumer journey, Copywriting, Graphic Design, Print Production. Photography by Jeremy Fenske