BRIEF
In April 2018 Nike Launched #LONDONONAIR – a campaign that engaged london youth in the Nike footwear design process. It gave the youth the opportunity to create and submit their very own concept for a City Air Max; a chance to create the ultimate Nike Air Max that represents London.
Nike wanted to work with a selection of Media Parntners to support the London: ON AIR activity through scheduled content and experiences at different stages of the campaign.
SOLUTION
- Created a social video announcing the workshops and hosts.
- Hosted a colour theory exhibition which was hosted by Samuel Eni and included Courtney Dailey, VP Creative Director for colour at Nike doing a talk on the role of colour in design and also celebrated/exhibited the work of four young London artists who explore colour in their work.
- Created voting graphics and content to announce winner.
RESULTS
- Successfully contributed to the launch and deliverance of the #LondonOnAir campaign.
- Highest workshop sign-up rate.
- Over 30,000 views on social video.
Companies
Nike
- Fashion and Textiles
GUAP Magazine
- Publishing
