Nike NYC Marathon Breakthrough Campaign

Nike wanted to create a digital campaign leading up to the New York City Marathon that transcended the sport of running to inspire all 9 million people in the city. In doing so, we wanted to show the heart of the city and soul of running by celebrating individuals who share the audacity to push through their goals, regardless of the restrictions they face. Across the five boroughs, traditional media paired with digital film brought hundreds of stories to the race course and beyond.

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