At AKQA I collaborate with some of the world's best inventors, experimental developers, bravest strategists and inquisitive minds who are determined to do things differently. Driven by imagination and through thoughtful, heart-felt work. I work with kindred spirits who share the same ambition to do things that might never have been done before. My passion lies in solving problems by architecting full costumer services, influential campaigns, connected products and performance strategies effective in a forever changing technology landscape. To create ideas that amplify purpose and make impacts of no small magnitude for the organisations we serve in a world of unrelenting change. Together with Map and Universal we eloquently unite physical and digital worlds to enhance lives across service, product, architecture and commerce. We have a growing responsibility to ensure our work is created with a conscious approach and inspires hope. To make a positive impact on society and the environment through our ideas.
Projects credited in
- Nike Court.INSIGHT The relentless pace of digital has changed how we engage with sports. From participation and understanding to pre- and post-game analysis, the evolution of competition is now intrinsically linked to that of technology. Nike envisioned using the power and reach of digital methods to convey some of the most memorable tennis matches of the century, with an emphasis on the changing nature of sports coverage in the digital age.8
- Celebrating the women of AKQA New York.AKQA New York’s mantra is the Home of Courageous Invention, and their mission is to help their clients invent the future and do what has never been done before. Their latest pursuit? Reimagining the gender status quo, working together to make their New York studio home to an environment where diversity and equality are the norm. To celebrate International Women’s Day, we asked the women of the studio about their backgrounds, the challenges they’ve overcome, and how they intend to continue to
- Nike NBA Connected JerseyThere are half a billion basketball fans globally. Only a small percentage will ever get to attend an NBA game. When Nike signed its eight-year partnership with the NBA, there was opportunity to grow the game by bringing fans everywhere closer to courtside. But in a generation that demands more, the partnership needed to look beyond passive broadcast. It needed to make fans feel a part of the game through an authentic connection to the players, teams and culture they love. We spearheaded efforts
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