At AKQA I collaborate with some of the world's best inventors, experimental developers, bravest strategists and inquisitive minds who are determined to do things differently. Driven by imagination and through thoughtful, heart-felt work. I work with kindred spirits who share the same ambition to do things that might never have been done before. My passion lies in solving problems by architecting full costumer services, influential campaigns, connected products and performance strategies effective in a forever changing technology landscape. To create ideas that amplify purpose and make impacts of no small magnitude for the organisations we serve in a world of unrelenting change. Together with Map and Universal we eloquently unite physical and digital worlds to enhance lives across service, product, architecture and commerce. We have a growing responsibility to ensure our work is created with a conscious approach and inspires hope. To make a positive impact on society and the environment through our ideas.
Projects credited in
- Nike NBA Connected JerseyThere are half a billion basketball fans globally. Only a small percentage will ever get to attend an NBA game. When Nike signed its eight-year partnership with the NBA, there was opportunity to grow the game by bringing fans everywhere closer to courtside. But in a generation that demands more, the partnership needed to look beyond passive broadcast. It needed to make fans feel a part of the game through an authentic connection to the players, teams and culture they love. We spearheaded efforts
- Nike NYC Marathon Breakthrough CampaignNike wanted to create a digital campaign leading up to the New York City Marathon that transcended the sport of running to inspire all 9 million people in the city. In doing so, we wanted to show the heart of the city and soul of running by celebrating individuals who share the audacity to push through their goals, regardless of the restrictions they face. Across the five boroughs, traditional media paired with digital film brought hundreds of stories to the race course and beyond.
- Nike Court.INSIGHT The relentless pace of digital has changed how we engage with sports. From participation and understanding to pre- and post-game analysis, the evolution of competition is now intrinsically linked to that of technology. Nike envisioned using the power and reach of digital methods to convey some of the most memorable tennis matches of the century, with an emphasis on the changing nature of sports coverage in the digital age.8
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