Retail Centre of Excellence
Providing a crucial research and development role, the centre of excellence simulates an in-store environment and home setting. Created and hosted at AKQA, the environment demonstrates new products and initiatives, ranging across IoT, AI and AR solutions. Beyond its future of retail purpose, it has played a crucial role in developing and testing concepts during Covid-19 as retailers look for mobile and contactless payment solutions, delivery options, and rearranging physical retail spaces to improve service and experience.
Research and development
The AKQA Accelerator Program creates a catalyst for change through the application of emerging research and technology, and by driving collaboration between industry and academia collaborating with clients to solve problems that meaningfully create a better future.
“Business, social and technology contexts are ever-changing,” said AKQA’s Asia-Pacific Managing Partner Brian Vella. “Through active exploration, clients and colleagues have the knowledge and tools to achieve growth and shape the future. Working alongside and inside client organisations, AKQA Research and Development is fundamental to our operating model.”
Accessibility in Sport
In partnership with Tennis Australia, AKQA is investigating ways to make sport broadcasts more inclusive for people living with blindness or visual impairments. Taking advantage of recent advancements in binaural audio in the augmented, mixed and virtual reality technology space, the team experiment with the augmentation of sound in real-time. By sonifying live match analytics, it’s possible to create a richer audio experience for people with blindness or visual impairments to follow the theatre of live broadcast sport more easily.
Story Lab is a branch of AKQA's research and development service with a focus on using the power of storytelling to help clients focus on challenges affecting the world and driving meaningful change. The team operates in three-week design sprints with a focus on journalism, documentary and creative storytelling. Recent projects include the Levi's Hall of Distractions, an immersive experience in which an average smartphone user’s yearly notifications are condensed and re-performed in a 30 minute cacophony of sound and light.
A research and development initiative that combines multidisciplinary teams performing three-week sprints to develop and deliver tested prototypes to solve business challenges for clients. Everything created during the MVP process is built upon and scaled into a limited-time pilot and validated with customers before becoming a key aspect of our client’s product offering. Projects envisioned in the MVP Studio include Nike Unpack Your City and Nike Create with Air, an AR-enabled zine that allows users to customise the iconic Air Max shoe.