Nike - SNEAKRS

One year of SNEAKRS, one day of heat.
On 08.08, Nike celebrated the SNEAKRS app’s first anniversary with a high-heat restock of 8 of their most hyped shoes. We collaborated with the Nike brand team to engage the SNEAKRS community: teasing the drops with a short film, launching with 8 clues to unlock, and watching sneakerheads everywhere rise to the challenge.