About me

Founder of CRISS, a youth-led agency connecting brands with their young consumers and supporting the development of youth communities and individuals.

PostsProjectsExperienceTeam

Projects credited in

• 12

  Nike - SNEAKRSOne year of SNEAKRS, one day of heat. On 08.08, Nike celebrated the SNEAKRS app’s first anniversary with a high-heat restock of 8 of their most hyped shoes. We collaborated with the Nike brand team to engage the SNEAKRS community: teasing the drops with a short film, launching with 8 clues to unlock, and watching sneakerheads everywhere rise to the challenge.
• 18

  Nike LionessLead design and art direction with Studio Moross to design 14 patches as a celebration of the England women’s national football team, better known as the Lionesses. The patches are now available at NikeTown London as heat transfers and embroidered patches so that they can be used to customise your own England jersey.

Work history

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FounderCRISS
Feb 2020London, United KingdomFull Time
I am the founder of CRISS, a youth-led agency that creates authentic brand experiences to enhance, develop and define brands' connections with their young consumers. We work closely with youth communities and put real young people at the heart of every campaign we create to ensure that we are properly representing the youth culture that we are a part of.
Brand Marketing InternNike
Jul 2019 - Jul 2020London, United KingdomFull Time
Spent a year working in the Nike UK brand marketing team across Nike Kids, Nike Sportswear and Specialty Categories. During the year I worked on campaigns such as the launches of the Air Max 720, Phantom Vision and React Element 55 as well as playing a key role in the Air Force 1 x Jorja Smith campaign and the release of Tom Sachs' short film. In addition to this I was also given the responsibility of leading the Nike Kids Women's World Cup campaign for the UK.

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Skills

• Brand Consultancy
• Brand Strategy
• Production
• Community Engagement
• Community Development
• Marketing Campaigns
• Project Management
• Writing
• Project Planning
• Event Planning

Education

Bachelor of Arts (BA) Manchester Metropolitan University
Sep 2016 - Jul 2020Manchester, United Kingdom
Graduated with a 2:1 in BA (hons) Sports Management with Placement