Nike wanted to unify and reposition its brand message around sustainability and break the perception sustainable practices are in conflict with enhancing athletic performance. We launched the Sustainable Innovation hub on nike.com with a brand film and web experience that elevated Nike's commitment to sustainability and brought the conversation to the forefront of its product lines and experiences.
In a world of finite resources, Nike uses less to give you more. Just as you demand more from your body, Nike demands more from themselves, designing their innovations to use only what’s needed to make athletes better.
For more visit nike.com/sustainability
