About me
Dinushi is an associate creative director with experience in digital advertising; specializing in art direction and film, currently holding this position at AKQA. With the help of a talented team she leads work for both Nike and Beats By Dre, creating services and products across digital platforms. In addition, she has worked with various brands including iD magazine, DVF, Sony and Boiler room in helping them connect to culture in authentic way using digital as a tool. Prior to this, she was the youngest design director at VICE media in London at the age of 24. With a passion for film, Dinushi moved from London to NYC to gain a new POV on film and art, adding to her ever growing want to learn and collaborate.
Projects
- Amuse | ViceAmuse is a digital magazine and video channel published by i-D dedicated to dreaming bigger. It’s about time and money, how we make it and how we spend it: on products and experiences that put a smile on our face, and create memories and understandings of the world that keep us smiling for a lifetime. Ideally they do both.
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Projects credited in
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
- DVFStorytelling concept for Diane Von Furstenberg's Fall 2017 campaign. As part of our pitch to the fashion house, we proposed that in order to introduce the New DVF under designer Jonathan Saunders, the new season should debut through the lives of real New York women who wear the brand, and how the the garments compliment their lives. This idea was executed by the DVF team, and was praised by the Business of Fashion as one of the '10 best Fall 17 Campaigns'. The concept was also carried over o
- Nike Sustainable InnovationNike wanted to unify and reposition its brand message around sustainability and break the perception sustainable practices are in conflict with enhancing athletic performance. We launched the Sustainable Innovation hub on nike.com with a brand film and web experience that elevated Nike's commitment to sustainability and brought the conversation to the forefront of its product lines and experiences. In a world of finite resources, Nike uses less to give you more. Just as you demand more from yo
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Work history
Associate Creative DirectorAKQA
New York, United StatesFull Time
Design DirectorVICE
- London, United KingdomFull Time
Skills
- Design
- Art Direction
- Film
- 360 Campaigns