DVF

Storytelling concept for Diane Von Furstenberg's Fall 2017 campaign.
As part of our pitch to the fashion house, we proposed that in order to introduce the New DVF under designer Jonathan Saunders, the new season should debut through the lives of real New York women who wear the brand, and how the the garments compliment their lives.
This idea was executed by the DVF team, and was praised by the Business of Fashion as one of the '10 best Fall 17 Campaigns'.
The concept was also carried over onto their website into an editorial 'Stories' tab, giving a long established New York designer a fresh and meaningful renaissance to appeal to a new customer group.

Companies

  • AKQA

    AKQA

    • Design
  • D

    Diane Von Furstenberg

    Skills

    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Like what you see? Be the first to leave a comment for Clare!

    Add comment
    Associate Creative Director
    Program Manager
    Associate Creative Director