About me
Senior integrated producer with proven ability to manage concurrent projects on time, on budget, and on strategy for global brands.
Experience includes program planning and the execution of integrated brand campaigns from concept to completion featuring disruptive technology and original content.
Projects credited in
- Nike Celebrates the Energy of the Big Apple with #NYMadeA closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more. Oregon may be Nike’s birthplace, but New York City is where passion for the brand is uniquely experienced: a place where sport, creativity and relentless energy collide. The Big Apple roots of the swoosh run deep. Whether Alberto Salazar’s three consecutive marathon wins from 1980-1982, the brand’s first “City Attack” campaign in the mid-‘90s or Carmelo Anthony’s legend
- Converse: Forever Chuck. For Every You.Whoever you are, however you identify, there's a Chuck for every you. Unlike previous generations, Gen Z aren’t looking for perfect. They’re not interested in sticking to one identity or style – they have confidence in uncertainty and change. ‘Forever Chuck. For Every You’ positions Chucks for the new generation of teens, reminding them that the iconic Chuck is the perfect pair for whoever and whatever they want to be. Our integrated campaign featured Sabrina Carpenter, Taylor Hill, Cole Sprou
Work history
Integrated ProducerAnomaly
- New York, United StatesFull Time
Clients: Beats by Dre, Diageo, Duracell, Google, Marriott, Panera, P&G
Anomaly is a departure from the norm; it is an ideas-led, media-neutral, integrated, multi-disciplinary advertising agency that also develops intellectual property for itself and clients. Additional information available at anomaly.com.
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Skills
- Branding Projects
- Advertising Campaigns
- Digital Advertising
- Cross-platform Media
- Social Media Advertising
- Digital Innovation