Nike Celebrates the Energy of the Big Apple with #NYMade

  • Angel Zhang
  • Jason Murphy
  • Christine Barnowsky

A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.

Oregon may be Nike’s birthplace, but New York City is where passion for the brand is uniquely experienced: a place where sport, creativity and relentless energy collide.
The Big Apple roots of the swoosh run deep. Whether Alberto Salazar’s three consecutive marathon wins from 1980-1982, the brand’s first “City Attack” campaign in the mid-‘90s or Carmelo Anthony’s legendary 62 points at Madison Square Garden in 2014, the story of the brand threads through every decade and every borough of the iconic city.
Along with the opening of a new store in Soho, Nike brought its love of the city to life with key product, athlete and consumer moments in a new "#NYMade" campaign. Across the city, #NYMade has come to life through posters and digital billboards, all featuring some of the city’s most celebrated sons and daughters – whether they were born in New York or made their reputations there – including Bella Hadid, Victor Cruz, Serena Williams, Nas and Odell Beckham Jr.
“New York is at the heart of Nike, and Nike is at the heart of New York,” says Alero Akuya, Senior Brand Director for Nike in New York. “We’re celebrating this city and the sport and energy that drive it through our best athletes and products. We understand better than anyone that you have to prove yourself here before you can really say you’re 'New York Made.'”


  • AKQA logo


    • Design
  • Nike logo


    • Fashion and Textiles