The 27th March is a special date in a sportwear consumers calenders.. Air Max Day. In the build up to the 3rd year of celebrating london's staple sneaker, a series of experiences in Nike Town and media partnerships were kick started.
With Nike Town London essentially becoming the hub of Air Max Day, filled with unique experiences and services for consumers and media. For the first time consumers had the opportunity to become part of the HTM collaboration through the NIKEiD service, which could be done either in the SNKRSCUBE in Nike town or online.
The Nike Air Max has become one of the most pinacle sneakers in the streetwear industry today. To celebrate peoples passion for the sneaker, the Masters of Air was born. Masters of Air are people that are passionate ambassadors of Air Max culture. Nike Town London showcases UK collector, Stevey Ryder’s top 25 most cherished Air Max from his elusive collection.