NOT FOR FASHION OUT NOW!!
This film focuses on what people appreciate about personal style and dislikes about fast fashion, set in iconic backgrounds around central London. The camera follows Mercede as she goes on a day out shopping and enjoying the beautiful summer while styled in multiple outfits from independent designers. “It serves as my newest venture into a new but familiar field.”
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“As a co-writer of the script, I wanted the voice-over to have an emotional feel while also being informative and useful. My work as a director is greatly influenced by fashion, art, and music, which we portray in every aspect of this film, from the setting to the styling. I have had the opportunity to work with some of the best directors in commercial advertising, with the knowledge I was able to learn from them and their advice, I wanted my first documentary-style film to be about a subject I'm passionate about.”
PRODUCTION AND DIRECTION Abdul Onipede
ASSISTANT PRODUCER Manuel Pimenta
DOP James Handley
PHOTOGRAPHY Kinga Gurba
MAKE UP Roxie Bran
STYLING Filippo Sandini
ASSISTANT Abdul Mohammed and Sultan Onipede