I worked on the viral Nothing Beats a Londoner campaign for Nike. Wrote copy for the website, Nike app and Sneakr app to showcase the free Nike events happening all over London. Working with the account, design and production team to concept and produce Instagram Stories and posts that ran alongside the campaign to help maximise social reach and engagement. Ensuring that TOV and copy reflected Nike's brand guidelines and the point of the campaign, which was focusing on young aspirational Londoners rather than the sports celebrities/stars.
Companies
AKQA
- Design
AnalogFolk
- Advertising
