- Jamie Oliver - Everyday Superfood / Sugar RushWorked as a Freelance Content Manager at Jamie Oliver working on the website: http://www.jamieoliver.com, Food Tube and the Jamie Magazine (now ceased publication). Duties include creating and uploading content using CMS (Jamie Oliver CMS and Wordpress), writing various copy for recipes, features and video descriptions, sub-editing, daily general upkeep of the website, implementing best SEO practice on all features/recipes, photoshoot assisting and food styling. Helped work on the launch of the
- Face + Body at ASOSI worked on the ASOS Beauty launch campaign. Wrote short social copy for Facebook posts, Instagram Stories and posts to celebrate the new ASOS beauty range. Working with other creatives on my team and the design team to concept and produce Facebook posts, Instagram Stories and posts to promote the campaign and products to get the word out. Ensuring that TOV, style and copy reflected ASOS's brand guidelines and appealed to their target audience. Here's a few example Instagram post links: https:/
- Nothing Beats a Londoner - NikeI worked on the viral Nothing Beats a Londoner campaign for Nike. Wrote copy for the website, Nike app and Sneakr app to showcase the free Nike events happening all over London. Working with the account, design and production team to concept and produce Instagram Stories and posts that ran alongside the campaign to help maximise social reach and engagement. Ensuring that TOV and copy reflected Nike's brand guidelines and the point of the campaign, which was focusing on young aspirational Londone
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Freelance CopywriterSelf Employed
London, United KingdomFreelance
Working with a wide range of international clients such as British Airways, Converse, Just Eat, Nike, Pret and Virgin Atlantic. Aiding in research, strategy and creative direction has seen me develop narrative concepts and stories for editorial, mobile, social media and video content covering food, fashion, sport and travel. Aside from commercial copywriting, content strategy, content curation and content consultation. I mainly write about food, lifestyle and travel, my words have appeared in BBC, Broadly, British Airways, Buzzfeed, Eater, The Debrief, i-D, Mixmag, Munchies, Refinery29, Time Out, Vice, Virgin Atlantic and among other publications.
- London, United KingdomFull Time
Working on the ASOS, Adidas, Just Eat, Pret and Spotify accounts. Duties include liaising with clients, influencers, media planning and social media team to curate, plan and produce content for ad campaigns and social media. Other duties include content management, content planning, commissioning, copywriting, editing, generating new content and ideas. For more work visit: http://www.bytelondon.com
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- Social Media
MA Magazine journalismCardiff Univeristy
- Cardiff, United Kingdom
Graduated from the MA Magazine Journalism course with merit. Received one of the five Sir Tom Hopkinson Scholarship during my time at Cardiff University.