Working with a wide range of international clients such as British Airways, Converse, Just Eat, Nike, Pret and Virgin Atlantic. Aiding in research, strategy and creative direction has seen me develop narrative concepts and stories for editorial, mobile, social media and video content covering food, fashion, sport and travel. Aside from commercial copywriting, content strategy, content curation and content consultation. I mainly write about food, lifestyle and travel, my words have appeared in BBC, Broadly, British Airways, Buzzfeed, Eater, The Debrief, i-D, Mixmag, Munchies, Refinery29, Time Out, Vice, Virgin Atlantic and among other publications.
Working on the ASOS, Adidas, Just Eat, Pret and Spotify accounts. Duties include liaising with clients, influencers, media planning and social media team to curate, plan and produce content for ad campaigns and social media. Other duties include content management, content planning, commissioning, copywriting, editing, generating new content and ideas. For more work visit: http://www.bytelondon.com
Working on the Virgin Atlantic account. Duties include copywriting, editing, liaising with clients, commissioning freelancers, budgeting, planning and writing news, features and content for a range of print, online and digital titles across different Virgin Atlantic platforms including Vera in-flight magazine, Virgin Atlantic website, Virgin Atlantic’s member’s hub Well Red and monthly newsletters. For more work visit: https://flyingclubhub.virgin-atlantic.com / https://www.virginatlantic.com
Working on the main website: http://www.jamieoliver.com. Duties include creating and uploading content using CMS (Jamie Oliver CMS and Wordpress), writing various copy for recipes and features, editing, daily general upkeep of the website and implementing best SEO practice on all writing. Helped work on the launch of the new redesign of the Jamie Oliver website to coincide the launch of his new book and campaign: Jamie's Super Food and Sugar Rush.
Worked across a variety of different accounts including British Airways Highlife magazine, British Airways Highlife website, Tesco Food magazine, Tesco Real Food, Tesco Beauty and Tesco Living. Duties include creating and uploading content using CMS (CManager, Sitecore, Umbraco), writing various different content from travel features to tweets and food recipes for both print and online, editing, liaising with clients and PRs, working with the Adobe creative suite (Photoshop and InDesign) and implementing best SEO practice on all writing.
Graduated from the MA Magazine Journalism course with merit. Received one of the five Sir Tom Hopkinson Scholarship during my time at Cardiff University.
Graduated from the BA (Hons) Journalism course with upper second-class honours. (2:1)