I worked on the ASOS Beauty launch campaign. Wrote short social copy for Facebook posts, Instagram Stories and posts to celebrate the new ASOS beauty range. Working with other creatives on my team and the design team to concept and produce Facebook posts, Instagram Stories and posts to promote the campaign and products to get the word out. Ensuring that TOV, style and copy reflected ASOS's brand guidelines and appealed to their target audience.
Here's a few example Instagram post links: