About me
A freelance marketing consultant at needle, I have 15 years’ experience in leading digital and brand teams, most recently at Heist and ASOS, I previously worked in leading digital and creative agencies. I have developed excellent, transferable, strategic, project management and people management skills and have an in-depth knowledge of digital media and building brands – and how these can be used to deliver specific business results.
I graduated from Cambridge University with a BA in Natural Sciences in 2005. Over the last few years I have completed courses with The London College of Fashion (Fashion and Sustainability, https://www.futurelearn.com/certificates/c3nmd4z), The Account Planning Group (Strategic Thinking: What it is and How to do it) and The Ashridge Business School (The Leadership Experience: Leading on the Edge).
And I speak (a little) French.
Projects credited in
- ASOS DESIGN x LaQuan SmithThe ASOS DESIGN x LaQuan Smith collection features both menswear and womenswear pieces, including ASOS Curve, ASOS Plus styles and accessories. Smith has designed items for Beyoncé, most recently during her joint On The Run II tour with Jay Z, as well as Cardi B, Rihanna, Jennifer Lopez and Justine Skye, but this is the first time his clothing will be produced en masse
- ASOS Activewear - 2019Talent lead for the ASOS Activewear 'More Reasons To Move' 2019 campaign. Role included sounding out and agreeing final campaign ideas and positioning, and the identification, negotiating and management of twelve talent chosen to represent the campaign. This included securing talent for partner brands Nike, Puma and Reebok. Talent needed to have genuine connections to sport and feel an authentic fit for ASOS. Talent featured in a series of short content pieces shaped around their 'Reasons To M
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Work history
Director (on mat leave)needle Marketing Services
London, United KingdomFull Time
Chief Marketing OfficerHeist Studios
- London, United KingdomFull Time
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Skills
- Marketing
- Marketing Branding
- Brand Strategy
- Brand Creative Strategy
- Management
- Commercial Advertising
- Creative Briefing
- Team Management
- Team Leadership
- Performance Marketing
- Digital Marketing
- Social Media Marketing
- Fashion E-commerce
Education
BACambridge University Press
- Cambridge, United Kingdom
MA Natural Sciences