About me
Working in Production for over 13 years, l have a passion for making ideas come to life and challenging the norm. Thinking outside the box, working under pressure, along with small to large budgets and managing a team are all things l love to do. Understanding the needs of all platforms of communication with the target audience and the most effective ways of shooting this.
Outside of work l'm a keen athlete, junior triathlon lead coach and enthusiastic outdoor person.
Projects
Projects credited in
- Face + Body at ASOSI worked on the ASOS Beauty launch campaign. Wrote short social copy for Facebook posts, Instagram Stories and posts to celebrate the new ASOS beauty range. Working with other creatives on my team and the design team to concept and produce Facebook posts, Instagram Stories and posts to promote the campaign and products to get the word out. Ensuring that TOV, style and copy reflected ASOS's brand guidelines and appealed to their target audience. Here's a few example Instagram post links: https:/
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Work history
Head of Creative ProductionSoho House & Co
London, United KingdomFull Time
A dynamic role that involves everything from Brand Marketing Campaigns to the replatform of SOHO HOME e-commerce site. Working closely with the Marketing Department to lead the smooth running of output across Content, Design, and Digital Teams. Defining briefs, objectives, design specifications, timelines, and project budgets. Facilitation and management of multiple teams, highlighting areas of focus and working as an ambassador, communicator, and confident trouble-shooter. Onboarding and sourcing the right external partners for collaborations. Annual forecasting and full management of House, Soho Home & Ecommerce budgets.
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Creative Production LeadASOS LTD
London, United KingdomFull Time
Current roles responsibilities include
• Reporting to the Head of Creative, responsible for managing & mentoring the Creative Producers, Assistants, Creative Video team, Creative Photographers, Creative Retouchers, Senior Creative Casting by conducting, bi-monthly one to ones, appraisals and overseeing their development.
• Assisting in the commissioning and sourcing of shoot teams (photographers, directors, hair & make-up artists, assistants that fit the ASOS aesthetic)
• Producing stills and moving assets for unisex shoot content including; homepage, commercial, campaign advertising, magazine, Press and social.
• Managing external agencies when Brand Campaign Moments and Higher Elevated Product Moments to ensure that it stays with budget and correct amount of assets are captured.
• Updating and managing up to stakeholders of campaign moments to ensure they’re kept in the loop.
• Working with and managing up to Heads of department from Brand Marketing, Social and Creative in weekly emails and meetings.
• Overall management and organisation of the annual Creative budget in accordance with the planning process, in weekly & Monthly meetings with Finance.
• Signing off Po’s and costings.
• Scouting and sourcing global shoot locations, teams and props
• Negotiating rates and contracts. Working with the legal team in this.
• Briefing photographers and stylists confidently – explaining shoot ideas/concepts (as set out by the Head of Creative and the content team)
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