Projects credited in
- Face + Body at ASOSI worked on the ASOS Beauty launch campaign. Wrote short social copy for Facebook posts, Instagram Stories and posts to celebrate the new ASOS beauty range. Working with other creatives on my team and the design team to concept and produce Facebook posts, Instagram Stories and posts to promote the campaign and products to get the word out. Ensuring that TOV, style and copy reflected ASOS's brand guidelines and appealed to their target audience. Here's a few example Instagram post links: https:/
- Paddington 2The first big screen outing of everyone's favourite marmalade sandwich-loving bear was a critical and commercial success, with a global box office of $289m. In anticipation of Paddington Bear's second great adventure, StudioCanal asked Havas to harness the love and success of the first film in order to drive awareness for Paddington 2. To build anticipation amongst excited fans to fever pitch, we created three videos that tested their knowledge of Paddington and his adventures. These videos ran
- GhostbustersIf there's something strange in your neighbourhood, who you gonna call?
Work history
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Account Director - PartnershipsJCDecaux
London, United KingdomFull Time
The Partnerships team focuses on a through the line business strategy, driving productive and profitable relationships and revenue from JCDecaux’s top 20 and future potential clients, for example Diageo, Google, Coca Cola and LVMH. With first class service and a creative mindset, I work with clients and agencies to deliver outstanding partnerships and campaigns.
• Maintain and grow spend from the Partnerships client roster across a range of verticals (Ents, FMCG, QSR’s, Retail and Luxury)
• Working on an equal level with clients to deliver a quality of service that sits apart from the standard
• Treating every client individually with bespoke presentations & conversations
• Entrepreneurial ethos in seeking opportunities to provide the link with clients, suppliers and other brands to provoke true collaboration & innovative solutions
• Presenting and pitching regularly to media agencies & clients on new opportunities in OOH
• Planning complex media campaigns within our automation platform, including DOOH, special builds, experiential and production pieces
• Partnering with other media owners to create the most holistic media plan that best services clients
• Undertaking regular Post Campaign Analysis reviewing performance of campaigns based on initial objectives
• Working closely with Marketing to collaborate on providing key research & insight to support proposals
• Collaborating with our Design team to grow concepts from initial stages to visual representations, helping to drive business in new & innovative ways
• Managing the Account Planner, setting growth KPI’s, training, regular 121’s and performance development conversations
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Account Manager - BlueJCDecaux
- London, United KingdomFull Time
Blue is JCDecaux’s in-house creative agency, generating standout activations and partnerships in OOH. Working with the main agency groups (WPP, Dentsu Aegis, Publicis and Omnicom) as well as clients and creative agencies, I partner with key stakeholders from concept stage to execution in order to deliver innovative campaigns in OOH.
• Developing and executing mid to long term strategy on key focus clients, analysing spend, growth potential and proactive opportunities
• Powering incremental spend above and beyond traditional campaigns (utilising creativity and innovation), highlights being Paddington 2 for Studio Canal & the Evian #babydoubles Waterloo experience
• Instigating and developing professional and profitable relationships with agencies (media and creative) and clients, both existing and new business. One of my proudest achievements is leading ASOS’ first ATL campaign
• Creating bespoke proposals on a regular basis to pitch directly to clients and agencies, including mock ups, defined strategy and unique vision tackling brand challenges and offering a thoughtful solution
• Playing a leading role in recruiting and mentoring the Team Assistant on Blue, helping to train and set KPI’s
• Building effective and profitable working relationships with key stakeholders within the business for the smooth transition from responding to a brief to the booking procedure, right through to excellent after sales service
• Leading and creating a team website on the Intranet, from design, content and creation as well as a branded template deck and updated high quality show reel
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Skills
- Creative Approach
- Creative Briefs
- Creative Campaigns
- Strategy
- Pitch Development
- Pitching
- Client Pitching
- Management
- Account Management
- Sales
Education
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BA (Hons) History and American Studies University of Sussex
- Brighton, United Kingdom