Sophia Kakouratos

Account Director

Mid Level
London, Canada
Locked Pro Plan feature

Projects credited in


  • Creative Approach
  • Creative Briefs
  • Creative Campaigns
  • Strategy
  • Pitch Development
  • Pitching
  • Client Pitching
  • Management
  • Account Management
  • Sales

People I’ve worked with

Companies I’ve worked with

  • ASOS


    • Fashion and Textiles
  • Feref


    • Marketing & PR
  • Byte


    • Advertising
  • J


    Work history


    Account Director - Partnerships


    Jul 2018
    • London, United Kingdom
    • Full Time
    • The Partnerships team focuses on a through the line business strategy, driving productive and profitable relationships and revenue from JCDecaux’s top 20 and future potential clients, for example Diageo, Google, Coca Cola and LVMH. With first class service and a creative mindset, I work with clients and agencies to deliver outstanding partnerships and campaigns. • Maintain and grow spend from the Partnerships client roster across a range of verticals (Ents, FMCG, QSR’s, Retail and Luxury) • Working on an equal level with clients to deliver a quality of service that sits apart from the standard • Treating every client individually with bespoke presentations & conversations • Entrepreneurial ethos in seeking opportunities to provide the link with clients, suppliers and other brands to provoke true collaboration & innovative solutions • Presenting and pitching regularly to media agencies & clients on new opportunities in OOH • Planning complex media campaigns within our automation platform, including DOOH, special builds, experiential and production pieces • Partnering with other media owners to create the most holistic media plan that best services clients • Undertaking regular Post Campaign Analysis reviewing performance of campaigns based on initial objectives • Working closely with Marketing to collaborate on providing key research & insight to support proposals • Collaborating with our Design team to grow concepts from initial stages to visual representations, helping to drive business in new & innovative ways • Managing the Account Planner, setting growth KPI’s, training, regular 121’s and performance development conversations


    Account Manager - Blue


    Mar 2016 - Jul 2018
    • London, United Kingdom
    • Full Time
    • Blue is JCDecaux’s in-house creative agency, generating standout activations and partnerships in OOH. Working with the main agency groups (WPP, Dentsu Aegis, Publicis and Omnicom) as well as clients and creative agencies, I partner with key stakeholders from concept stage to execution in order to deliver innovative campaigns in OOH. • Developing and executing mid to long term strategy on key focus clients, analysing spend, growth potential and proactive opportunities • Powering incremental spend above and beyond traditional campaigns (utilising creativity and innovation), highlights being Paddington 2 for Studio Canal & the Evian #babydoubles Waterloo experience • Instigating and developing professional and profitable relationships with agencies (media and creative) and clients, both existing and new business. One of my proudest achievements is leading ASOS’ first ATL campaign • Creating bespoke proposals on a regular basis to pitch directly to clients and agencies, including mock ups, defined strategy and unique vision tackling brand challenges and offering a thoughtful solution • Playing a leading role in recruiting and mentoring the Team Assistant on Blue, helping to train and set KPI’s • Building effective and profitable working relationships with key stakeholders within the business for the smooth transition from responding to a brief to the booking procedure, right through to excellent after sales service • Leading and creating a team website on the Intranet, from design, content and creation as well as a branded template deck and updated high quality show reel


    Digital Account Manager


    Jun 2014 - Mar 2016
    • London, United Kingdom
    • Full Time
    • At FilmOn I worked with ad networks, ad exchanges and media agencies selling preroll and display placements across the various verticals of the website. I proactively sought on new business and managed campaigns and client relationships the inception to delivery of campaigns. Responsibilities: • Managing a portfolio of accounts, including both existing and new business • Selling pre roll/display campaigns across all formats (desktop, app and mobile) • Campaign proposals to new and existing clients • Performance analysis at the beginning and end of campaigns • Networking with contacts to generate new business i.e. media agencies • Presenting creative work to clients • Analysing the effectiveness of campaign performance • Communicating with clients in order to best monetise traffic • Managing new and existing Affiliate Partners of the website



    BA (Hons) History and American Studies

    University of Sussex

    Oct 2010 - Jun 2014
    • Brighton, United Kingdom