Paddington 2

The first big screen outing of everyone's favourite marmalade sandwich-loving bear was a critical and commercial success, with a global box office of $289m. In anticipation of Paddington Bear's second great adventure, StudioCanal asked Havas to harness the love and success of the first film in order to drive awareness for Paddington 2. To build anticipation amongst excited fans to fever pitch, we created three videos that tested their knowledge of Paddington and his adventures. These videos ran across StudioCanal's social channels as well as YouTube channel, resulting in almost 200K views.