The aim of this campaign was to drive awareness for the amazing benefits of O2 Priority and affiliated offers during Black Friday and Christmas. We used x4 YouTube creators (x2 macro, x2 mid-level) to demonstrate how customers can have a more magical Christmas thanks to the rewards on offer with O2, which make the deals even more appealing. The brief was for the creators to really SHOWCASE the o2 offers (Disney+ and Deliveroo+) to their audiences rather than just discuss the features