I’m a highly creative (but still commercially driven) Londoner and a seasoned influencer, content and trend specialist. Since I was young, I’ve always possessed an avid interest in the power of literature, bold aesthetics and dynamic movement which lead me to copywriting, styling and make up, and my love of contemporary dance. Also driven by my obsession with trends and how social media is a form of constantly evolving comms, I discovered my career in digital and integrated communications, where I’ve worked both in-house and agency-side in Social Content Strategy and Influencer Outreach/ Management roles for over 10 years. Some of the clients I’ve had the pleasure of working with have included Baileys, Havaianas, Huawei, Nivea, Oreo, This Girl Can, Vertu and Cartier. Whilst at my recent gig at award-winning agency, VMLY&R, I was introduced to Digital Voices, a content agency specialising in creating YouTube content by sourcing creators that speak directly to the target demographic. I was blown away by the integrity of their offering, dynamic specialism and overall the vibrant and expert team, which is comprised of ex-YouTube employees as well as current YouTube creators and influencers. I liked them so much that now I am working with Digital Voices to seek out and build new agency relationships with them and expand their brilliant offering further. My aim is to cultivate value between agencies, brands and customers by creating YouTube influencer marketing campaigns that have guaranteed results and support the growth of organic brand advocates. Feel free to connect with me if you’d like to stay in touch, or contact me if you’d like to know more about what we do and how we make branded content your customers want to watch.Locked Pro Plan feature
* Seek out and build strong relationships with agencies, source leads and attend industry events * Account management; main contact for clients throughout the running of a campaign * Work with the team to write, develop and present pitches for campaigns * Oversee the production of campaigns from pitch stage to delivery, including; negotiating concepts, budgets and deliverables with clients, assisting with sourcing and recommending creators , communicating with clients during campaigns, ensuring the Campaign Manager is meeting client expectations , reporting results to clients * Develop strategies to increase Digital Voices' presence within the industry * Inspire and guide a range of creative work that creates great examples of ideas, in partnership with talented people within agencies * Guide internal creative and external agency teams collaborate in innovative ways to bring fresh ideas to life * Be a thought-leader within the agency and client organisations to influence the industry
Across Baileys Irish Whisky Global & EU, DfT Think, Wendys and ICRC: > Lead on social strategy and creative concepting, including defining larger opportunities for bigger investment and reactive opportunities weekly and monthly > Lead on social reporting - both monthly and quarterly; defining trends, opportunities, sharing key results and recommendations > Workshopping with social media platforms to maintain agency best practice > Lead on creating the Global Social Toolkit for markets writing copy and selecting creative > Copywriting for Baileys posts on all platforms, esp to safeguard TOV on Twitter > Consultative work across the whole agency portfolio as well as pitches to help ensure that the best and most innovative use of social media formats and digital platforms > Manage workflow and provide support for Community Manager and junior teams
Working across Fox, NCS, IKEA Foundation and Gatsby Foundation my main activities include: > NCS: NCS is a youth programme for 15-17 year olds in England and Northern Ireland. My role on the account supported the Associate Director with client management, briefing creative and studio to come up with and create assets, managing the Account Executive on the team and sense-checking weekly and monthly reports, attending creative brainstorms, and creating campaign plans/ briefs. I led on a Snap Creative brief which saw the highest level of impressions for a Snap Lens for NCS ever and on a retention campaign for their upcoming cycle of grads. > FOX: Kindred represents the 'creative shop' for FOX’s ad solutions team. Each month we responded to briefs that looked for interesting and innovative ways to promote shows/films/products using FOX properties (eg. Inserting Deadpool into The Walking Dead for Deadpool 3, ideas for the upcoming War Of the Worlds series). I managed the workflow of these briefs when they came in, brainstorm ideas and help create the presentations that go back to client. > IKEA Foundation: IF is the charitable arm of the INGKA Foundation, which owns IKEA. My role on the account was to be the primary client contact, regularly working with the comms manager and the portfolio comms partners to plan and implement social media content, mini-campaigns, provide consultancy on best-practice social media, and more. > Gatsby Foundation: Gatbsy is an organisation that seeks to address the growing skills gap in the UK by encouraging more people to become technicians. I was the main client contact on the Technicians Make It Happen campaign, helping to plan and implement BAU social activity (paid and organic) and managing projects like the emoji careers advisor chatbot and led on their most successful campaign to date, Passion to Profession where I worked with up and coming digital artists. I was also responsible for junior teams and CMs on this account.
Working across clients: Nature's Bounty, Decorte Beauty, Home Office Activity included: > Campaign building for both organic and paid social content across Facebook, Instagram, Snapchat, Twitter and LinkedIn > Project management from end to end > Account management and presenting at external and internal meetings > Copy writing for all social media and digital platforms > Report on social channel performance and build learning and actionable recommendations > Mentor and support for junior content managers > Support for new business pitches from a content strategy POV
Working across clients: Havaianas (pan European), Huawei (pan European), Oreo (pan European), Nivea (UK) Activity included: - Creating, developing and managing monthly content calendars - Project managing shoots, events and campaign activations - Influencer management including outreach, recommendations and campaign support - Setting up and managing paid social campaigns and media budgets - International Community management including event attendance and coverage - Managing local markets in Italy, Portugal, Spain, France, Germany, UK, UAE for Havaianas - Content strategy: providing design direction for digital assets & script writing for video content - Working closely with design and production team to create planned, pro-active and reactive assets - Running social media listening campaigns - Delivering regular reports to internal stakeholders on progress against KPIs - Performance reports on paid campaigns