Caner Daywood

Caner Daywood

Senior Social Media Content StrategistLondon, United Kingdom
+ Info

73

Connections
Sherebano Anverally
Suraiya Moosa
Katy Palmer
Caner Daywood

Caner Daywood

Senior Social Media Content StrategistLondon, United Kingdom
About me
A confident expert in cross-platform content strategy applied creatively with a cheeky yet approachable attitude (think Anime-esque executive). With proven success managing teams, leading on social-first, trend-led strategies supported by clear insights in order to achieve tangible results. • Extensive experience implementing industry-leading content strategy and delivering award-winning international campaigns for clients including O2, Baileys, Havaianas, Huawei, Nivea, Oreo, This Girl Can, Vertu and Cartier • End-to-end campaign delivery across all major social media channels, driving global reach and engagement and delivering high performance against brand metrics • Best-in-class creative and strategic idea generation and at home selling these approaches both internally and externally • Superlative copywriting, with the ability to tell enchanting stories across a variety of media and platforms • Deep understanding of earned social media and how to drive impact with engaging organic content that resonates with a target audience (TikTok isn't for every client hun) • Experience working with a broad range of partners, influencers and brands, in order to authentically enhance campaign creative and ultimately drive results • Ability to transform data into insight; to clearly and concisely report on campaign and wider strategic performance, interrogate results and assess impact • Successful management of creative, communications and technical teams
Projects
  • O2 - We Got You This Christmas YouTube Campaign
    O2 - We Got You This Christmas YouTube CampaignThe aim of this campaign was to drive awareness for the amazing benefits of O2 Priority and affiliated offers during Black Friday and Christmas. We used x4 YouTube creators (x2 macro, x2 mid-level) to demonstrate how customers can have a more magical Christmas thanks to the rewards on offer with O2, which make the deals even more appealing. The brief was for the creators to really SHOWCASE the o2 offers (Disney+ and Deliveroo+) to their audiences rather than just discuss the features
  • Huawei Spark a Renaissance
    Huawei Spark a RenaissanceMost recently for Huawei we were tasked with uncovering Western Europe's best photographers through the use of the P20 Pro’s unique AI recognition software. We approached influential KOLs (Key Opinion Leaders) in the realms of photography, art and fashion who would be be asked to submit their photos to be rated by the Huawei P20 Pro’s AI in order to win a series of prizes. This will be the first time that AI has ever been used to rate photography. We had originally set a KPI of 100k entries into
Projects credited in
  • Alpro - Good For You
    Alpro - Good For YouTV & social campaign for Alpro to launch their latest plant based branding. The hero TV spot featured Usain Bolt, who we filmed in Poland as part of a week-long shoot.
  • Baileys.com
    Baileys.comLead copywriter for Baileys website relaunch in early 2020. Brief was for an entirely new quirky tone of voice, which was replicated throughout the site.
  • Battersea Dogs & Cat's Home - Rescue is my Favourite Breed
    Battersea Dogs & Cat's Home - Rescue is my Favourite BreedBattersea Dogs & Cats Home commissioned David to shoot the stills for their new campaign Rescue Is Our Favourite Breed, showcasing the perks of adopting a pet from a rescue centre, and focuses on the loveable quirks of rescue cats and dogs.
+ Show more
Work history
    Digital Voices logo
    Digital Voices logo
    Creative StrategistDigital Voices
    London, United KingdomFull Time
    * Seek out and build strong relationships with agencies, source leads and attend industry events * Account management; main contact for clients throughout the running of a campaign * Work with the team to write, develop and present pitches for campaigns * Oversee the production of campaigns from pitch stage to delivery, including; negotiating concepts, budgets and deliverables with clients, 
assisting with sourcing and recommending creators
, communicating with clients during campaigns, ensuring the Campaign Manager is meeting client expectations
, reporting results to clients * Develop strategies to increase Digital Voices' presence within the industry * Inspire and guide a range of creative work that creates great examples of ideas, in partnership with talented people within agencies * Guide internal creative and external agency teams collaborate in innovative ways to bring fresh ideas to life * Be a thought-leader within the agency and client organisations to influence the industry
    VMLY&R logo
    VMLY&R logo
    Social Media StrategistVMLY&R
     - London, United KingdomFreelance
    Across Baileys Irish Whisky Global & EU, DfT Think, Wendys and ICRC: > Lead on social strategy and creative concepting, including defining larger opportunities for bigger investment and reactive opportunities weekly and monthly > Lead on social reporting - both monthly and quarterly; defining trends, opportunities, sharing key results and recommendations > Workshopping with social media platforms to maintain agency best practice > Lead on creating the Global Social Toolkit for markets writing copy and selecting creative > Copywriting for Baileys posts on all platforms, esp to safeguard TOV on Twitter > Consultative work across the whole agency portfolio as well as pitches to help ensure that the best and most innovative use of social media formats and digital platforms > Manage workflow and provide support for Community Manager and junior teams
+ Show more
Skills
  • Fashion
  • Events
  • Marketing PR
  • Blogging
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Social Media
  • Content Creation
  • Style Advising
  • Brand Consultant
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    English Literature BAQueen Mary University of London
     - London, United Kingdom