With over a decade of experience in omni-platform content strategy, Caner has worked with a diverse range of clients, including Armani Beauty, Prada Beauty, Mugler, Charlotte Tilbury, BootsUK, Rimmel, Havaianas, Oreo, Huawei, and Coca Cola.
Throughout his career, Daywood has successfully executed international content and influencer campaigns across major social media platforms for renowned brands such as Charlotte Tilbury, Boots, Samsung, Coca-Cola, and O2. During his recent tenure at Charlotte Tilbury, Caner served as the Global Lead for TikTok, contributing to the successful launch of Bella Hadid's Airbrush Lip Blur campaign. His dynamic efforts and emphasis on luxe-loft at Charlotte Tilbury significantly increased engagement and doubled fan numbers for the brand. Before this role, Caner led the Content & Influencer division of the Content Engine at VMLY&R, supporting Boots UK's social division. He played a key role in developing and managing Love Island reactive content and community teams, achieving remarkable results, surpassing KPIs by up to 60%.
As Global Director of Content Strategy at Buttermilk, he leads all influencer creative strategy efforts for key campaigns, notably for leading L’Oreal brands, Armani Beauty (US), Prada Beauty (US), Mugler (US), Valentino (US) and Viktor & Rolf (US) . His responsibilities encompass overseeing end-to-end influencer creative strategy and managing various strategy and brand planning projects.
Projects
- MUGLER MAFIA CONTENT REIGNS SUPREMEMUGLER MAFIA CONTENT REIGNS SUPREME Now when I said back in ’23 with our gorgeous L’Oreal clients that I’d do anything i.e. work through the night to work on my dream brand MUGLER etc, I was only *half* kidding. Fast forward to now, as our creator strategy finally starts to comes to life and rollout for Angel / Angel Elixir content begins I'm thrilled to see our carefully crafted briefs being brought to fruition. Witnessing the stunning, on-brand content created by the incredible creators dis
- BREAKING BEAUTY NEWS: BELLA HADID JOINS THE CHARLOTTE TILBURY FAMILY (JAN '23)TRULY BREAKING BEAUTY NEWS: BELLA HADID JOINS THE CHARLOTTE TILBURY FAMILY I can hardly believe I’m writing this and I’m almost overwhelmed to finally reveal that we are working with the transcendent icon that is… BELLA HADID at Charlotte Tilbury Beauty. *gasps* From initial storyboards to end delivery, integrating numerous references, countless iterations of decks and presentations, late night meetings and just the EXHILARATING thrill since learning the news, this magnificent piece of conten
- O2 - We Got You This Christmas YouTube CampaignThe aim of this campaign was to drive awareness for the amazing benefits of O2 Priority and affiliated offers during Black Friday and Christmas. We used x4 YouTube creators (x2 macro, x2 mid-level) to demonstrate how customers can have a more magical Christmas thanks to the rewards on offer with O2, which make the deals even more appealing. The brief was for the creators to really SHOWCASE the o2 offers (Disney+ and Deliveroo+) to their audiences rather than just discuss the features
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Projects credited in
- Battersea Dogs & Cat's Home - Rescue is my Favourite BreedBattersea Dogs & Cats Home commissioned David to shoot the stills for their new campaign Rescue Is Our Favourite Breed, showcasing the perks of adopting a pet from a rescue centre, and focuses on the loveable quirks of rescue cats and dogs.4
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Work history
Global Director of Content StrategyButtermilk Agency
London, United KingdomFull Time
Global Director of Content Strategy
Sep 2023 - Present
■ Spearhead, develop and evaluate the company’s content strategy output across new and existing clients, including Prada Beauty, Mugler, Valentino, Viktor & Rolf, Armani Beauty (all L’Oreal brands), Marc Jacobs, GAP, Revlon and Estee Lauder
■ Lead a small team of Data and Creator Strategists across briefs, proposals and pitches, managing workload, resourcing and progression (letting them shine through us as a whole unit)
■ Act as the primary agency representative for presenting to senior-level clients within key regions as deputised by the founder
■ Establish and uphold a benchmark of excellence in strategy and communication agency-wide
■ Work closely with Data & Creative Studio team to monitor key performance indicators (KPIs) to gauge content efficacy periodically across clients
■ Supervise multiple strategy and brand planning initiatives with the wider team and disciplines, emphasising thought leadership and cultural affiliations
■ Offer expert guidance and run workshops for the team in creating impactful briefs for cross-channel platform concepts that enhance brand equity and drive measurable ROI (we recently had expert speakers attend the office to improve narrative and negotiation skills across the agency)
■ Support the sell in for Content Strategy and overall narrative for New Business, specialised, ad hoc, and transitional projects
■ Work with Creative Studio to guarantee narrative consistency with brand guidelines, voice, and core values
■ Establish and uphold rigorous editorial standards aligned with our brand identity
Global Senior Social Strategist
May 2023 - Sep 2023
■ Lead creative strategy force for Armani Beauty (US), supporting in planning, connecting and elevating content for GenZ (a clear focus on TikTok) in order to achieve higher goals by harnessing guiding principles around entertainment, the power of a unique hook and brand world building
■ Collaboratively working alongside the co-founders to hone agency value proposition so as to drive new business and build upon existing client base
■ Overseeing multiple strategy and brand planning projects with a greater focus on thought leadership and cultural connections including working on a ‘Buttermilk gold standard’ for deckware and widening coverage
■ Working closely with internal teams (design, delivery, paid, data) to see influencer creative strategy through from end-to-end (planning to concepting through to reporting)
■ Go-to for industry best practice, latest trends and thought leadership content internally/ externally to educate and inspire the wider agency group
Global TikTok Lead & Senior Social Media ManagerCharlotte Tilbury Beauty
- London, United KingdomFull Time
■ Manage the day-to-day operations of the Charlotte Tilbury Global TikTok across all deliverables and key brand projects, with direct responsibility for the Global Social Media Manager and Junior Social Media Co-ordinator – overseeing their day-to-day workload, acting as guardian and sponsor of their work and delegating as needed to drive forward the team
■ In merely 6-8 weeks of tenure in the role, TikTok fans skyrocketed from 260k to 500k+ fans with a giant leap in engagement rate against luxe ‘lo-fi’/ of-the-moment homegrown content seeing CT TT reach 13-16% ER vs 4-6% average
■ Content lead for several supernova product launches and partnerships from initial inception of ideas and presentations to exec-suite as well as overseeing production of assets on shoots and creative development/ best practice
■ Crucial support for all influencer (earned) engagement and management from briefs, inspiration through to talent suggestions, creative development and approvals
■ Owning planning and execution of regular social shoots to deliver on-brand content to populate TikTok, and other brand channels when appropriate for key projects
■ Manage the delivery of regular reporting on TikTok as needed to the SLT & CMO, as well as wider teams and depts business-wise about social wins and success stories
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Skills
- Fashion
- Events
- Marketing PR
- Blogging
- Office
- Photoshop
- Powerpoint
- Word
- Social Media
- Content Creation
- Style Advising
- Brand Consultant
Education
English Literature BAQueen Mary University of London
- London, United Kingdom