'Occasionwear'

My 10th collection for fashion brand, ELVI. I designed an occasionwear collection for SS18 which had a really good reaction, it actually went so well that we decided to continue offering a capsule occasion collection each season going forward. For AW18, I wanted to disregard the long-term stereotype of dark, jewel colours only being used in Autumn/Winter and brights for Spring/Summer…therefore introducing our hero romantic floral print on a bright okra base and acting as the anchor for the collection and clashing it with rhodolite pinks.