Projects credited in
- 'Summer of Stabilo'This collection is in response to the abundance of bright colour that appeared on the catwalk shows and also street style looks where influential women blocked their clothing with contrast coloured accessories. Named after Stabilo highlighter pens, ‘Summer of Stabilo’ is super fun with main muses being Confetti Crowd and Naomi Shimada, influencers who definitely are not afraid of colour! Key looks are the soft trouser suit in shocking pink, one sleeve detailing and moving on the key colour of th
- 'Occasionwear'My 10th collection for fashion brand, ELVI. I designed an occasionwear collection for SS18 which had a really good reaction, it actually went so well that we decided to continue offering a capsule occasion collection each season going forward. For AW18, I wanted to disregard the long-term stereotype of dark, jewel colours only being used in Autumn/Winter and brights for Spring/Summer…therefore introducing our hero romantic floral print on a bright okra base and acting as the anchor for the coll
- ELVI - SS18 - 'Belle Pointe'My 2nd collection designing for fashion brand, ELVI. Kirsten Dunst in ‘The Virgin Suicides’ (1999) as Lux Lisbon acts as the main muse to the collection with the idea of styling feminine dresses with sweatshirts and having a carefree, fun-loving attitude. Strawberry red is the crux of the range with muted blush pieces to help soften the palette. Fabric interest such as patent, embroidered, embellished and appliqué techniques adds further excitement to the collection.
- 'Adagio'The ‘ADAGIO’ muse is based on a fictional character, Aurelie, a principal ballerina-turned-artist. Having travelled the world as a ballerina, she now resides in New York. Her loft apartment has exposed brick walls and industrial details... this also serves as her workspace where she paints and listens to Sade. The ‘ADAGIO’ collection features subtle hints of Aurelie’s life as a ballerina, such as wrap and tie details echoing the ribbons from ballet slippers. Oversized tie-front shirts are wo
- 'Rhapsody'The ‘Rhapsody’ muse is based on Michelle Pfeiffer’s character from the 1983 film, Scarface. Her character ‘Elvira Hancock’ is the embodiment of high-gloss 80’s style. Her liquid satin Sapphire Blue slip dress worn in the film influenced one of the key colours of the story, which is translated into a rich satin two-piece and our hero midaxi faux fur coat. Key elements include notorious batwing sleeves seen on a luxe gunmetal dress and plunging necklines formed by functional wrap details leaving
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Work history
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Content ManagerELVI
- London, United KingdomFull Time
When my time at the University of the Creative Arts came to an end last year, I could see myself working with great quality brands and helping to provide fresh and interesting content for web, print and social media. Since then, I’m happy to say that I’ve achieved all of these things. My last role, a content manager, has not only given me experience in tight deadlines but has also spanned out to copywriting, running an online blog, writing fashion, music and lifestyle articles, managing the social media, model castings and styling experience. Alongside this, I also run my own independent print menswear and music publication, Vantage, that I work on in my spare time. I have experience in a broad range of writing styles, from newswriting to opinion pieces, copywriting, reviews, trend reports but my real passion lies with interviews. I love all things visual and digital - keeping up with the latest news is something I feel is incredibly important along with keeping up with the latest trends and content across my favourite websites and social media handles. Unfortunately, the brand I work for recently made the decision to close their doors, leaving me redundant but excited for the next creative role I can get involved in.
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PR AssistantFelicities PR
- London, United KingdomInternship
Felicities PR was the latest internship I completed where my organisation and respon- sibility was put to the test. My roles at the company varied from written work, PR de- liveries, meeting press teams and stylists, allocating products and managing the fashion cupboard. I supported the team with press enquiries, general admin, marketing research and business promotion whilst assisting the team. I succeeded in working in a busy environment under pressure especially on our press day where I landed an impressive reference from the company.
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Skills
- Fashion Journalism
- Copywriting
- Content Management
- Editorial Copy
- Social Media Management
- Public Relations
- Press Releases
- PR Campaigns
- Creative Copywriting
- Digital Copywriting
Education
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BA (Hons) Fashion JournalismUniversity of the Creative Arts
- London, United Kingdom
First Class Honours Degree
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C
A LevelsCheam High Sixth Form
- London, United Kingdom
MEDIA STUDIES - A
PHOTOGRAPHY - A
ENGLISH LANGUAGE - A
ENGLISH LITERATURE - B
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