Offspring - 20th Anniversary

Throughout 2016, London based trainer retailer Offspring turned 20 years old and celebrated their milestone in a variety of different ways. Over the years, Offspring has built and maintained strong relationships with various international sports brands. These partnerships have allowed the retailer to flourish within the Sneakerhead culture and subsequently prompted various collaborations throughout its 20 years. Offspring set out to create 12 new collaboration trainers with the most relevant brands of the year. We were tasked with coming up with a staple logo and guidelines for brands to adhere to for any marketing collateral that they created. We had to ensure that this was a cohesive campaign across all platforms to market the milestone and create the maximum amount of hype amongst the culture. We manifested this by creating window graphics, in-store POS, graphics for web and social platforms, app development and launch parties.