Olafur Eliasson x TOKYO CULTUART by BEAMS

We designed and art directed an official exhibition product for Olafur Eliasson x TOKYO CULTUART by BEAMS in conjunction with the exhibition ‘Olafur Eliasson; Sometimes the river is the bridge’ taking place at the Museum of Contemporary Art Tokyo in Japan. These collaboration T-shirts, featuring slogan typography, printed in using PVC-free inks, are made out of 100% recycled polyester yarn, regenerated from recycled plastic bottles. Japan has the second highest rate of disposed plastic waster per capita in the world according to UN’s Environment programme’s research published in 2018. This project is brought together in an attempt to raise public awareness about the consequences of climate change and also shed light on the important of renewable energy through art, with an aim of increasing awareness of Olafur Eliasson’s philosophy and exhibitions to a wider audience.

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CONNECTING THE CULTURAL DOTS
Brand Consultant
Art Director