Extensive design and art directing experience both in print and digital across the fashion, lifestyle, marketing and retail sectors. Alongside this a strong knowledge of production processes, typography and layout with team and project management skills. An excellent understanding of digital design including UX/UI responsive requirements on desktop, mobile and tablet platforms.
Projects credited in
- COS x DAIKANYAMA T-SITE – Brand Installation & Pop-upCOS commissioned us to be a creative consultant to engage in effective brand exercise in Japan. The brand exercise was to illustrate COS’s brand pillars message – timeless, modern, classic, tactile through the brand’s wardrobe essential in collaboration with DAIKANYAMA T-SITE in conjunction with COS JAPAN e-commerce launch. Audiences were encouraged to engage with the COS design and learned more about the brand philosophy and design influences with art and architecture through the exhibition, a3
- TOUBA LONDON – Branding & Website DesignTouba London, a leading creative fashion and lifestyle showroom commissioned us to redesign their logo and website, to enhance their branding. We created an entire new logo for their art business, Le Salon Des Arts.
- ACE HOTEL LONDON x KyotoAce Hotel London commissioned us to create a series of Kyoto inspired cultural programmes to celebrate the opening of Ace Hotel Kyoto. Sounds of Kyoto - We commissioned Bonjour Records, a multi-brand lifestyle retailer, to create 2 hours Kyoto-inspired playlist exclusively for Ace Hotel London to be played at their lobby for 2 weeks. Kyoto Sake Tasting - In a collaboration with Natsuki Kikuya, the director of MUSEUM OF SAKE, we organised a sake tasting event to guide guests to the beauty of s3
- TE TO TE SAKE – Label Design & BrandingTsuchida Sake Brewery - Te To Te branding and label design Tsuchida Sake Brewery is situated in Kawaba, a small village in Gunma, a mountainous region northwest of Tokyo. Established in 1907, it has been a family operation for six generations. In collaboration with Natsuki Kikuya, Sake Samurai, we have designed their low-intervention sake bottle label of Te To Te (originating from the meaning, Sky & Hand - 天と手) for their UK launch.3
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Work history
Art DirectorFarfetch
- London, United KingdomFull Time
Responsible for overseeing the brand identity of this global luxury fashion business across key departments including marketing, editorial, social channels, SEO, UX and UI whilst managing a team of designers to create digital content, event and print collateral. Also Creative Director of the book set Farfetch Curates, a collaboration with US based publisher Assouline.
Skills
- Fashion
- Print Design
- Art Direction
- Design
- Indesign
- Photoshop
- Abobe Illustrator
- Sketch
- Editorial
- Branding