#OMGB - GREAT Britain - Home of Amazing Moments campaign

Starting a global social conversation around the amazing moments you can only get in Britain, the campaign aimed to inspire more people to come and experience Britain's culture and countryside. The first phase of the campaign drove visitors to a campaign hub filled with captivating images, cinemagraphs and videos. Visitors to the site were invited to share these images through their own social media channels using the hashtag ‘#OMGB’ (Oh My GREAT Britain). We worked with the industry, photographers and high-profile influencers to capture the very best moments which we will share across our media channels