One For The Boys leaflets

The first leaflets created for One For The Boys. These leaflets were created for distribution among GP surgeries across the UK (100k leaflets across 5,000 GP surgeries). Managing the creative direction and concept, I also researched and wrote the content/copy for the leaflets and infographics. During a 3 month leaflet campaign period, over 97% of leaflets were taken from GP waiting rooms (compared to an average of 65%). Of those who picked up the leaflet, 98% had positive feedback of it and 63% stated they undertook further consultation as a result of reading the leaflet.