One for the Boys
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Projects credited in
- One For The Boys Waiting Room (Pop-Up Clinic)Planned and managed a three-day pop-up clinic in Canary Wharf for One For The Boys, called The Waiting Room. The Waiting Room aimed to attract men and get them talking about their health. Worked on the theming and activities featured in The Waitin...
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Required- Emma Caswell Copywriter / Marketing Manager
- One For The Boys Masquerave eventDesigned the concept for the One For The Boys Masquerave and project-managed the event. Secured talent and acted as artist liaison for performers (such as Craig David, Jamie xx, Faithless, Groove Armada, and more), helped bring on-board event spon...
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Create new list with One For The Boys Masquerave event
Required- Emma Caswell Copywriter / Marketing Manager
- One For The Boys - GQ advertCreated copy for a full page advert for One For The Boys that would appear in British GQ magazine. The copy needed to be simple and straight to the point in order to catch a reader's eye while flicking through the magazine.
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Required- Emma Caswell Copywriter / Marketing Manager
- One For The Boys - Tone of Voice guidelinesCreated the tone of voice guidelines for One For The Boys by defining how all OFTB content should be written and putting together a document that outlines how to do this. This provides a clear guide on who One For The Boys are, and how the brand s...
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Required- Emma Caswell Copywriter / Marketing Manager
- One For The Boys Fashion Ball eventWorked on the One For The Boys Fashion Ball events (2014-2017), which were fundraising galas and part of the London Fashion Week Men's calendar (as One For The Boys is the official charity for LFWM). Project managed these events, helping oversee t...
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Required- Emma Caswell Copywriter / Marketing Manager
- #InTheNipOfTime - YouTubePlanned and executed the #InTheNipOfTime social media campaign, which saw thousands of tweets in support (including from Paul Rudd, Mark Ruffalo, Lionel Richie and many others), as well as thousands of retweets – and a reach on Twitter of over 90M...
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Create new list with #InTheNipOfTime - YouTube
Required- Emma Caswell Copywriter / Marketing Manager
- One For The Boys leafletsThe first leaflets created for One For The Boys. These leaflets were created for distribution among GP surgeries across the UK (100k leaflets across 5,000 GP surgeries). Managing the creative direction and concept, I also researched and wrote the...
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Create new list with One For The Boys leaflets
Required- Emma Caswell Copywriter / Marketing Manager
People who have worked with One for the Boys
Emma Caswell
- Copywriter / Marketing Manager
- One for the Boys, Gordon Ramsay Group, Various (Contract / Temp roles), Digital Annexe, eShare