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One for the Boys
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Create new list with One For The Boys Waiting Room (Pop-Up Clinic)
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One For The Boys Waiting Room (Pop-Up Clinic)
Planned and managed a three-day pop-up clinic in Canary Wharf for One For The Boys, called The Waiting Room. The Waiting Room aimed to attract men and get them talking about their health. Worked on the theming and activities featured in The Waitin...
Emma Caswell
Copywriter / Marketing Manager
Create new list with One For The Boys Masquerave event
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One For The Boys Masquerave event
Designed the concept for the One For The Boys Masquerave and project-managed the event. Secured talent and acted as artist liaison for performers (such as Craig David, Jamie xx, Faithless, Groove Armada, and more), helped bring on-board event spon...
Emma Caswell
Copywriter / Marketing Manager
Create new list with One For The Boys - GQ advert
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One For The Boys - GQ advert
Created copy for a full page advert for One For The Boys that would appear in British GQ magazine. The copy needed to be simple and straight to the point in order to catch a reader's eye while flicking through the magazine.
Emma Caswell
Copywriter / Marketing Manager
Create new list with One For The Boys - Tone of Voice guidelines
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One For The Boys - Tone of Voice guidelines
Created the tone of voice guidelines for One For The Boys by defining how all OFTB content should be written and putting together a document that outlines how to do this. This provides a clear guide on who One For The Boys are, and how the brand s...
Emma Caswell
Copywriter / Marketing Manager
Create new list with One For The Boys Fashion Ball event
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One For The Boys Fashion Ball event
Worked on the One For The Boys Fashion Ball events (2014-2017), which were fundraising galas and part of the London Fashion Week Men's calendar (as One For The Boys is the official charity for LFWM). Project managed these events, helping oversee t...
Emma Caswell
Copywriter / Marketing Manager
Create new list with #InTheNipOfTime - YouTube
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#InTheNipOfTime - YouTube
Planned and executed the #InTheNipOfTime social media campaign, which saw thousands of tweets in support (including from Paul Rudd, Mark Ruffalo, Lionel Richie and many others), as well as thousands of retweets – and a reach on Twitter of over 90M...
Emma Caswell
Copywriter / Marketing Manager
Create new list with One For The Boys leaflets
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One For The Boys leaflets
The first leaflets created for One For The Boys. These leaflets were created for distribution among GP surgeries across the UK (100k leaflets across 5,000 GP surgeries). Managing the creative direction and concept, I also researched and wrote the...
Emma Caswell
Copywriter / Marketing Manager
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Emma Caswell
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Copywriter / Marketing Manager
One for the Boys
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Gordon Ramsay Group
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Various (Contract / Temp roles)
,
Digital Annexe
,
eShare
