#InTheNipOfTime - YouTube

Planned and executed the #InTheNipOfTime social media campaign, which saw thousands of tweets in support (including from Paul Rudd, Mark Ruffalo, Lionel Richie and many others), as well as thousands of retweets – and a reach on Twitter of over 90M, with over 40M impressions. Wrote the script for the accompanying video, which was designed to appeal to the audience through humour (and was narrated by Samuel L. Jackson).