One Wild Wine

One Wild Wine draws inspiration from the diversity of vineyards and wine regions across Europe to create good-quality, hassle-free canned wine. The aim of the identity is to create a brand that feels reputable without taking itself too seriously. The digitally drawn font calls on style cues from English Black Gothic type to present a brand that feels graceful and weighty. Implausible pairings poke fun at the snobbery that surrounds wine drinking, focusing on where the wine can be drunk. Finally, a unique pattern helps each wine feel like a one of a kind.