Travel, food and booze – that’s what I know best. But give me the chance and I’ll make double-glazed windows sound sexy.
The copywriting and content I produce is aimed at growing businesses by helping them to engage with their customers.
I do this by basing every project in strategic research. The result is copy that directly targets what customers want, written in a language they understand.
Check out my website to see how I do it.
Projects credited in
- The Duke Of HamiltonFirst established in 1721, The Duke of Hamilton in Hampstead Heath is The Clifton pub’s much older brother. While owners Ben & Ed wanted continuity between the two properties, it was important to ensure The Duke had its own identity that played on its heritage. My research led me to a duel in Hyde Park between the Duke and his brother-in-law Lord Mohun, a dispute over money ended with both men being killed. This story became my inspiration for the branding.
- One Wild WineOne Wild Wine draws inspiration from the diversity of vineyards and wine regions across Europe to create good-quality, hassle-free canned wine. The aim of the identity is to create a brand that feels reputable without taking itself too seriously. The digitally drawn font calls on style cues from English Black Gothic type to present a brand that feels graceful and weighty. Implausible pairings poke fun at the snobbery that surrounds wine drinking, focusing on where the wine can be drunk. Finally,
Work history
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Copywriter and brand strategistOne Wild Wine
London, United KingdomFreelance
Strategic brand launch, covering research (including TOV), creative and production phases. Creation of brand name, along with all product label and website copy.
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Copywriter and brand strategistdangerous don
- London, United KingdomFreelance
Copywriting for brand book, slogan + copy on bottle, which included concept creation and tone-of-voice research.
Details on the brief, approach + delivery right here:
damiengabet.com/dangerous-don
Skills
- Copyediting
- Copywriting
- Copywriting Editorial
- Strategic Branding
- Brand Books
- Brand Communication
- Brand Concept
- Brand Creation
- Brand Copywriting
- Branding
Education
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Post-Graduate Diploma In Magazine JournalismPress Association / PMA Media Training
- London, United Kingdom