First established in 1721, The Duke of Hamilton in Hampstead Heath is The Clifton pub’s much older brother. While owners Ben & Ed wanted continuity between the two properties, it was important to ensure The Duke had its own identity that played on its heritage. My research led me to a duel in Hyde Park between the Duke and his brother-in-law Lord Mohun, a dispute over money ended with both men being killed. This story became my inspiration for the branding.