Outsmart: Grateful Britain

The UK OOH industry came together to launch ‘Grateful Britain’, a nationwide Linear DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against COVID-19. Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deployed light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, the campaign called out some of the different job roles that are keeping the nation going during difficult times.