Projects credited in
- Western Union: Send Money FromWestern Union (WU) launched a dynamic, digital OOH campaign that highlighted just how quick and easy it is to transfer funds from place to place with its service. Created by BBH, the campaign creative paired the location of the screen with an alliterated location from another part of the world. In this case, “From Blackfriars to Baku.” To pair these locations together, Grand Visual built a backend database for the campaign. When the creative recognised where it was live (Blackfriars), it was m
- Outsmart: Grateful BritainThe UK OOH industry came together to launch ‘Grateful Britain’, a nationwide Linear DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against COVID-19. Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deployed light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, the campaign called out some of the different job roles that are keeping
- Amazon Prime: Good OmensGrand Visual created an application that appeared to immerse the crowds within apocalyptic scenes from the series. Using Augmented Reality (AR) technology, we were able to attack Times Square with Kraken tentacles, UFOs and raining fish. As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a c
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