Amazon Prime: Good Omens
Grand Visual created an application that appeared to immerse the crowds within apocalyptic scenes from the series. Using Augmented Reality (AR) technology, we were able to attack Times Square with Kraken tentacles, UFOs and raining fish.
As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a countdown to doomsday and the release of the series.