Oxford Mindfulness Centre - Do Nothing for your Mind

  • Daniel Kelly
  • Martin Fürst
  • Lisa Berenson

How do you get young people to give mindfulness a go? By telling them it's the easiest thing they can possibly do: nothing. This YouTube pre roll campaign targeted young people by playing before videos on how to look better, become better at studying, or become more popular. It captured attention by telling people to 'do nothing for their education' and directed them to our information hub where they could find out about what mindfulness is and what it isn't: donothing.uk.

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    Oxford Mindfulness