Paradontax - Lifesaver Toothbrush

Grey London and Hogarth were producing a case study for entry into the Cannes Lions competition on behalf of their client, GSK. I was brought into the project at a very late stage; the filming and motion design and a rough edit had already been produced, as had a 3D-printed concept model of the product; a toothbrush that contained a rapid-results blood test encased in the handle. This is a real global health initiative, and as such we wanted to get as close to the real thing as Cinema 4D’s native renderer, Physical, would allow us. Credits are on the video; I am not the project owner despite the limited options in the drop-down menu.