Park Grove Venison & Charcuterie | Branding & Packaging

Problem: Park Grove returned to on-IDLE, requiring a packaging solution that was sustainable, refrigerator friendly, 'future proof' and of sophisticated quality. The packaging also had to allow for the sticker produced by the scales. Solution: A 'tag' that worked for two product formats; those that have their own skin and those that are vacuum packed. Alongside this, a sticker system was adapted, that allowed for the change and expansion of products, supported by a versatile super colour palette. Highlights: We love the quality of the emboss on the logo. Also the challenge of sourcing biodegradable labels with the qualities of PVC.