About me
I am a Middleweight Graphic Designer, living and working in East London. My focus is predominantly on UI/UX design, print design and branding, with a love for typography, concept building and research lead design. I am a keen advocate of using design for good causes, as well as making design decisions with purpose.
Projects credited in
- Alcohol Health Network | COVID-19 Wellbeing CampaignProblem: With the concern of boredom and stress over the Coronavirus pandemic, Alcohol Health Network wished to create a campaign to promote health and wellbeing during the lockdown period. Solution: on-IDLE created a series videos for social media posts alongside assets for social stories and website banners, each featuring illustrations relating to the areas of concern. Each post also aims to guide the user to the DrinkChecker, where they can receive guidance on their individual drinking hab1
- Four Corners | WebsiteProblem: Four Corners acquired emergency COVID-19 funding from the National Lottery through the Arts Council England for a new website design and build with a short turnaround. Their old and dated website was not effective at showing off the many things that Four Corners do, and was not optimised for tablet or mobile – all inappropriate for an innovative and radical institution. Solution: A contemporary website design, which boosts all areas of interest at Four Corners, from events to equipment
- Aldersgate Group | Commissioned Report DesignProblem: Aldersgate Group required a new design for their commissioned reports for online distribution (as opposed to printed), which was to differentiate from their standard report print design and identity, created by on-IDLE in 2006 (with refreshed colour palette and iconographics in 2017). However, this design should still visually fit into the Aldersgate Brand family. Solution: A re-usable report template design optimised specifically for onscreen reading with a clear structure for ease o1
- Third Pillar of Health | Website and Word TemplateProblem: on-IDLE built TPoH's previous website over a decade ago, so it was time to have a refreshed website, to reflect the organisation's progress and future aims. Solution: A contemporary, clean and peaceful website design optimised for mobile, using parallax scrolling to add to the user experience. To update their existing brand identity, we introduced a people-focused illustration style of continuous line with a new accent colour and a dreamy watercolour texture. A chat window and contact
- IFFO | InfographicsProblem: As there are a lot of misconceptions surrounding the use of marine ingredients, IFFO aim to be transparent in order to promote their use. IFFO came to on-IDLE to produce a range of infographics to use on their website, on social media and at presentations, for the English, Spanish and Chinese speaking audiences. Solution: Seven animated infographics that break down the facts about the marine ingredients industry, using simplified icons in their branding style. Highlights: The challeng
- IFFO – The Marine Ingredients Organisation | Annual Report & YearbookProblem: IFFO is an international trade organisation that represents and promotes the marine ingredients industry, such as fishmeal, fish oil and other related industries. They came to on-IDLE for their on-screen Annual Report and printed Yearbook, with a refreshed visual identity along the way. Solution: on-IDLE created two distinctive patterns inspired by M.C. Escher, alongside a refreshed and extended colour palette. Using our updated guidelines, we created a single paged report design that
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Work history
Graphic Designeron-IDLE Ltd
London, United KingdomFull Time
Skills
- Typography
- Web Design
- Print Design
- Illustration
- Information Architecture
Education
U
U
(BA hons) Graphic DesignUniversity of the West of England
- Bristol, United Kingdom
Awards
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W
Best in Industry (Photography Website)WMA WebAwards 2019
RSA Student Design AwardsRoyal Society of Arts
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