Paul Smith Visits Lovat Mill

A film campaign for AW17 that offered a fresh take on the factory tour. Four influencers were invited to tour Lovat Mill in order to learn more about how traditional tailoring cloth was produced. The film by Joe Wilson documents the whole journey and is accompanied by an interview with the mill's owner. Original music by Klong was produced using field recordings from the fabric mill. Guests: Yu Masui, Fredrik Risvik, Ume Romaan & Mike Quyen Film by Joe Wilson Music by Klong Full story > https://www.paulsmith.com/uk/stories/aw17/lovat-mill-film