Pentland Brands - rebrand

  • Martin Schnabl
  • Becky Howard

Internal rebrand for Pentland Brands, changing not just the look and feel but making communications more meaningful. Graphic assets are not decorative, but help convey a message - creating a graphic language that has a sense of personality, and is engaging. A brand film embodies this new ethos behind the branding: Instead of talking heads musing about Pentland, we crowd sourced footage from people all over the business, all over the world. The objective was to explore Pentland's manifesto "Making Brands Matter" in real terms, in people's everyday lives.