I'm a creative content and editorial expert who's worked for global brands as diverse as Stylist, HSBC and Harpercollins. My experience spans editorial (print + digital), content strategy, media + communications training, ghostwriting, tone of voice, partnerships, copywriting, brand positioning and everything wordy for a range of clients from agency, to in-house, corporate and third sector. Recent clients include Orion, Belstaff, HarperCollins, Don’t Panic Partners, Now Teach, Den Creative, David Phillips Group, HSBC and Pentland Brands. Before this, I was a journalist for ten years, editing and writing for national publications including Good Houskeeping, Stylist, Glamour, Grazia, The Telegraph and the Sunday Times Travel, amongst many others.
- Pentland Brands tone of voice guideAs part of the company's internal brand refresh, I created, wrote and edited a new brand tone of voice guide (print and digital version), working closely with the Pentland Creative Agency. I also devised a related two-hour interactive workshop for employees, which I delivered to more than 100 employees. A selection of pages below...
- Editorial consultant - Now TeachI worked on numerous projects for education charity Now Teach, who recruit career-changers into retraining as teachers. I managed an ambitious case study project for them, creating a pool of stories from those who'd gone through the retraining process to post on the website. For this, I interviewed teachers myself and managed a team of writers. I was then asked to be Editor for a membership magazine, to be distributed to new recruits. For this, I created a flatplan, features list, commissioned p
- Camm + Hooper website copywritingI wrote the copy for multiple websites for London's leading events company Camm + Hooper. This included all pages for their main site https://cammhooper.com, and venue sites https://www.gracehalllondon.com, https://www.bankinghall.com, as well as sub-nav copy. I worked directly with the client and with their agency Den Creative.
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Projects credited in
- Pentland Brands - rebrandInternal rebrand for Pentland Brands, changing not just the look and feel but making communications more meaningful. Graphic assets are not decorative, but help convey a message - creating a graphic language that has a sense of personality, and is engaging. A brand film embodies this new ethos behind the branding: Instead of talking heads musing about Pentland, we crowd sourced footage from people all over the business, all over the world. The objective was to explore Pentland's manifesto "Makin
TrainerThe Writer - London
London, United KingdomFreelance
I run face-to-face training sessions for corporate clients of this brand language consultancy. The training focuses on sharpening up delegates' writing and communication skills - on everything from tone of voice, to customer comms, writing better reports to becoming brilliant editors. Corporate clients I've trained include: HSBC - in the UK, Malaysia, Indonesia + Saudi Arabia Barclaycard - UK Natwest Markets - UK Financial Conduct Authority - UK Experian - UK Payment Services Regulator - UK Royal London Insurance - UK The Healthcare Improvement Studies Institute - UK
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- Editing Copy
- Sound Editing
- Content Consultant
- Content Strategy
- Brand Tone
- Brand Positioning
- Content Strategies
- Advanced Copywriting