Becky Howard Brand content, tone of voice, editorial strategy, writer + ghostwriter | The Dots
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Becky Howard

Brand content, tone of voice, editorial strategy, writer + ghostwriterLondon, United Kingdom
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Becky Howard

Brand content, tone of voice, editorial strategy, writer + ghostwriterLondon, United Kingdom
About me
I'm a hands-on and creative content and editorial expert who's worked for global brands as diverse as Stylist, HSBC and Harpercollins. My experience spans editorial (print + digital), content strategy, media + communications training, brand positioning, tone of voice, partnerships, copywriting and everything wordy for a range of clients from agency, to in-house, corporate and third sector. Recent clients include HarperCollins, Don’t Panic Partners, Now Teach, Den Creative, David Phillips Group, HSBC and Pentland Brands. Before this, I was a journalist for ten years, editing and writing for national publications including Good Houskeeping, Stylist, Glamour, Grazia, The Telegraph and the Sunday Times Travel, amongst many others.
Projects
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Projects credited in
  • Stylist Live - http://live.stylist.co.uk/Talent producer on Stylist Live 2016 - responsible for creating content for 100+ talks and workshops and sourcing, confirming and briefing speakers. Stylist Live is a festival of inspiration taking place at the Business Design Centre (13-16 October)
  • Pentland Brands - rebrandInternal rebrand for Pentland Brands, changing not just the look and feel but making communications more meaningful. Graphic assets are not decorative, but help convey a message - creating a graphic language that has a sense of personality, and is engaging. A brand film embodies this new ethos behind the branding: Instead of talking heads musing about Pentland, we crowd sourced footage from people all over the business, all over the world. The objective was to explore Pentland's manifesto "Makin
  • Good Housekeeping
Work history
    T
    T
    TrainerThe Writer - London
    London, United KingdomFreelance
    I run face-to-face training sessions for corporate clients of this brand language consultancy. The training focuses on sharpening up delegates' writing and communication skills - on everything from tone of voice, to customer comms, writing better reports to becoming brilliant editors. Corporate clients I've trained include: HSBC - in the UK, Malaysia, Indonesia + Saudi Arabia Barclaycard - UK Natwest Markets - UK Financial Conduct Authority - UK Experian - UK Payment Services Regulator - UK Royal London Insurance - UK The Healthcare Improvement Studies Institute - UK
    Brand Positioning ConsultantDon't Panic LDN
     - London, United KingdomFreelance
    Created a brand positioning proposition for their client Knight Dragon's latest property development at Greenwich Peninsula. This also involved running a workshop with senior executives.
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Skills
  • Copyediting
  • Ghostwriting
  • Editing Copy
  • Sound Editing
  • Content Consultant
  • Content Strategy
  • Brand Tone
  • Brand Positioning
  • Content Strategies
  • Copywiting
  • Advanced Copywriting