Becky Howard

Becky Howard

Brand content, tone of voice, editorial strategy, writer + ghostwriterLondon, United Kingdom
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Becky Howard

Becky Howard

Brand content, tone of voice, editorial strategy, writer + ghostwriterLondon, United Kingdom
About me
I'm a creative content and editorial expert who's worked for global brands as diverse as Stylist, HSBC and Harpercollins. My experience spans editorial (print + digital), content strategy, media + communications training, ghostwriting, tone of voice, partnerships, copywriting, brand positioning and everything wordy for a range of clients from agency, to in-house, corporate and third sector. Recent clients include Orion, Belstaff, HarperCollins, Don’t Panic Partners, Now Teach, Den Creative, David Phillips Group, HSBC and Pentland Brands. Before this, I was a journalist for ten years, editing and writing for national publications including Good Houskeeping, Stylist, Glamour, Grazia, The Telegraph and the Sunday Times Travel, amongst many others.
  • Pentland Brands tone of voice guide
    Pentland Brands tone of voice guideAs part of the company's internal brand refresh, I created, wrote and edited a new brand tone of voice guide (print and digital version), working closely with the Pentland Creative Agency. I also devised a related two-hour interactive workshop for employees, which I delivered to more than 100 employees. A selection of pages below...
  • Editorial consultant - Now Teach
    Editorial consultant - Now TeachI worked on numerous projects for education charity Now Teach, who recruit career-changers into retraining as teachers. I managed an ambitious case study project for them, creating a pool of stories from those who'd gone through the retraining process to post on the website. For this, I interviewed teachers myself and managed a team of writers. I was then asked to be Editor for a membership magazine, to be distributed to new recruits. For this, I created a flatplan, features list, commissioned p
  • Camm + Hooper website copywriting
    Camm + Hooper website copywritingI wrote the copy for multiple websites for London's leading events company Camm + Hooper. This included all pages for their main site, and venue sites,, as well as sub-nav copy. I worked directly with the client and with their agency Den Creative.
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Projects credited in
  • Stylist Live -
    Stylist Live - producer on Stylist Live 2016 - responsible for creating content for 100+ talks and workshops and sourcing, confirming and briefing speakers. Stylist Live is a festival of inspiration taking place at the Business Design Centre (13-16 October)
  • Pentland Brands - rebrand
    Pentland Brands - rebrandInternal rebrand for Pentland Brands, changing not just the look and feel but making communications more meaningful. Graphic assets are not decorative, but help convey a message - creating a graphic language that has a sense of personality, and is engaging. A brand film embodies this new ethos behind the branding: Instead of talking heads musing about Pentland, we crowd sourced footage from people all over the business, all over the world. The objective was to explore Pentland's manifesto "Makin
  • Good Housekeeping
    Good Housekeeping
Work history
    TrainerThe Writer - London
    London, United KingdomFreelance
    I run face-to-face training sessions for corporate clients of this brand language consultancy. The training focuses on sharpening up delegates' writing and communication skills - on everything from tone of voice, to customer comms, writing better reports to becoming brilliant editors. Corporate clients I've trained include: HSBC - in the UK, Malaysia, Indonesia + Saudi Arabia Barclaycard - UK Natwest Markets - UK Financial Conduct Authority - UK Experian - UK Payment Services Regulator - UK Royal London Insurance - UK The Healthcare Improvement Studies Institute - UK
    Don't Panic LDN logo
    Don't Panic LDN logo
    Brand Positioning ConsultantDon't Panic LDN
     - London, United KingdomFreelance
    Created a brand positioning proposition for their client Knight Dragon's latest property development at Greenwich Peninsula. This also involved running a workshop with senior executives.
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  • Copyediting
  • Ghostwriting
  • Editing Copy
  • Sound Editing
  • Content Consultant
  • Content Strategy
  • Brand Tone
  • Brand Positioning
  • Content Strategies
  • Copywiting
  • Advanced Copywriting