About me
I'm a creative content and editorial expert who's worked for global brands as diverse as Stylist, HSBC and Harpercollins.
My experience spans editorial (print + digital), content strategy, media + communications training, ghostwriting, tone of voice, partnerships, copywriting, brand positioning and everything wordy for a range of clients from agency, to in-house, corporate and third sector.
Recent clients include Orion, Belstaff, HarperCollins, Don’t Panic Partners, Now Teach, Den Creative, David Phillips Group, HSBC and Pentland Brands.
Before this, I was a journalist for ten years, editing and writing for national publications including Good Houskeeping, Stylist, Glamour, Grazia, The Telegraph and the Sunday Times Travel, amongst many others.
Projects
- Pentland Brands tone of voice guideAs part of the company's internal brand refresh, I created, wrote and edited a new brand tone of voice guide (print and digital version), working closely with the Pentland Creative Agency. I also devised a related two-hour interactive workshop for employees, which I delivered to more than 100 employees. A selection of pages below...
- Editorial consultant - Now TeachI worked on numerous projects for education charity Now Teach, who recruit career-changers into retraining as teachers. I managed an ambitious case study project for them, creating a pool of stories from those who'd gone through the retraining process to post on the website. For this, I interviewed teachers myself and managed a team of writers. I was then asked to be Editor for a membership magazine, to be distributed to new recruits. For this, I created a flatplan, features list, commissioned p
- Camm + Hooper website copywritingI wrote the copy for multiple websites for London's leading events company Camm + Hooper. This included all pages for their main site https://cammhooper.com, and venue sites https://www.gracehalllondon.com, https://www.bankinghall.com, as well as sub-nav copy. I worked directly with the client and with their agency Den Creative.
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Projects credited in
- Pentland Brands - rebrandInternal rebrand for Pentland Brands, changing not just the look and feel but making communications more meaningful. Graphic assets are not decorative, but help convey a message - creating a graphic language that has a sense of personality, and is engaging. A brand film embodies this new ethos behind the branding: Instead of talking heads musing about Pentland, we crowd sourced footage from people all over the business, all over the world. The objective was to explore Pentland's manifesto "Makin
- Good Housekeeping
Work history
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TrainerThe Writer - London
London, United KingdomFreelance
I run face-to-face training sessions for corporate clients of this brand language consultancy. The training focuses on sharpening up delegates' writing and communication skills - on everything from tone of voice, to customer comms, writing better reports to becoming brilliant editors.
Corporate clients I've trained include:
HSBC - in the UK, Malaysia, Indonesia + Saudi Arabia
Barclaycard - UK
Natwest Markets - UK
Financial Conduct Authority - UK
Experian - UK
Payment Services Regulator - UK
Royal London Insurance - UK
The Healthcare Improvement Studies Institute - UK
Brand Positioning ConsultantDon't Panic LDN
- London, United KingdomFreelance
Created a brand positioning proposition for their client Knight Dragon's latest property development at Greenwich Peninsula. This also involved running a workshop with senior executives.
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Skills
- Copyediting
- Ghostwriting
- Editing Copy
- Sound Editing
- Content Consultant
- Content Strategy
- Brand Tone
- Brand Positioning
- Content Strategies
- Copywiting
- Advanced Copywriting