Pichulik Africa

Pichulik creates rich and colourful African inspired jewellery. The website acts to showcase the brand in its quest for feminine simplicity and luxury. I worked closely with the owner to tailor the user journey, with an emphasis on eCommerce conversions. Before long, the Pichulik online platform was being shared by the likes of Elle Italy, Vogue Britain and Spain and CNN, and the founder lauded as a rising star of African fashion.