Plastics for Change - The Body Shop

Ideated and produced this campaign. Plastic affects the world in many ways, we know about the oceans and the animals, there are better organisations to talk about this with authority other than ours. I wanted to focus in the human element and really highlight the unimaginable story of human plight living in and around plastic. My in-house team shot this in India. This is a global campaign and was played in 69 countries (and still is) across all channels.