PlayStation 4 Global Launch

  • Enrique Reija
  • George Byrne
In November 2013 PS4 'THIS IS FOR THE PLAYERS' launched in 30 countries around the world. The film was packed with references to well known games and PlayStation's iconography. It was directed by Scott Lyon through Outsider.
Here's the case study film we created to give a feel for the scale of this campaign.
CREDITS Agency 180Amsterdam Creative Directors Graeme Hall, Martin Terhart Creatives Ed Ryder + Enrique Reija


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    180 Amsterdam

    • Advertising
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    Sony Playstation