In November 2013 PS4 'THIS IS FOR THE PLAYERS' launched in 30 countries around the world. The film was packed with references to well known games and PlayStation's iconography. It was directed by Scott Lyon through Outsider.
Here's the case study film we created to give a feel for the scale of this campaign.
Creative Directors Graeme Hall, Martin Terhart
Creatives Ed Ryder + Enrique Reija